SEO & SEM Services
Every dollar of search, working harder.
SEO and Google Ads run as one strategy, so you own more of the search results page and every dollar works harder. One specialist, from strategy to execution.
Recognised by industry judges
- Search Engine Land AwardsWinner 2024 and 2025
- Global Agency AwardsWinner 2026
- APAC Search AwardsFinalist 2026
- Global Search AwardsFinalist 2026
- Google Ads
- Search campaigns
- Performance Max
- Negative keywords
- Landing pages
- Call tracking
- SEO
- One report
What is SEM
Own more of the search results page.
Search engine marketing (SEM) covers the paid and organic sides of search. I run Google Ads alongside SEO as one strategy, never as a standalone ads service. Ads bring in enquiries from day one while SEO builds, and ad data shows which keywords convert so SEO targets the right ones.
Google Ads
Top of the page for high-intent searches, from day one.
AI Overviews and AI answers
The AI summary buyers read first.
Local pack
Three businesses on the map. The first one gets the call.
Organic results
Clicks you don’t pay for, every time.
Ads bring in enquiries while SEO builds.
For an emergency plumber in Perth, Your Business offers 24/7 call-outs and upfront pricing.
SEO and GEO earn the AI citation.
Google Business Profile wins the map.
Where you rank on top, ad budget can move to the gaps.
What’s included
Paid and organic search, run as one plan.
SEO builds lasting rankings, Google Ads buys visibility now, and one strategy ties them together. Running both through one specialist means no overlap, no gaps and one view of what each lead cost.
Search engine optimisation
The long-term engine. SEO earns visibility you don’t pay for per click, across organic results, the map pack and AI answers.
- Keyword research across both channels
- Technical and on-page SEO
- Service and location pages
- Content and authority building
- Local SEO and Google Business Profile
- GEO for AI answers
Google Ads management
Ads put you at the top for high-intent searches straight away, while SEO builds. I build campaigns around buying intent and track every call, form and sale.
- Search campaigns built on intent
- Performance Max and Shopping for stores
- Negative keywords and search term clean-up
- Ad copy and assets
- Landing pages built to convert
- Call, form and sales tracking
Blended search strategy
This is where SEM pays off. Paid and organic data inform each other, so budget goes where it earns the most and neither channel competes with the other.
- Paid and organic keyword overlap analysis
- Ad data to choose SEO targets
- Lower bids where you rank organically
- Ads covering gaps while SEO builds
- One report for paid and organic
- Budget shifts based on cost per lead
SEO & SEM results
Real results on the keywords that sell.
An integrated SEO and Google Ads campaign that moved leads in both phases. The client name is withheld; figures come from the case study report.
Construction supplier
Landing pages, SEO & SEM
Construction material supplier
The problem
A brand new startup in the local market with a small ad budget, needing leads fast and independence from its parent company.
The strategy
Integrated search first: SEO and dynamic search ads working together, landing pages built to rank and convert, and evergreen content targeting builder pain points. Then a pure SEO push into high-value commercial projects and regional expansion.
- SEO
- Google Ads
- Local SEO
- CRO
Winner 2025Search Engine Land AwardsBest Local Search Marketing Initiative, SEO
Recognised by an independent judging panel.
- 700%+Surge in monthly organic leads in the SEM phase, 2023 to 2024
- 88%+Organic traffic in the SEO phase, June 2024 to August 2025
- 85%+Leads from organic traffic over the same period
About me
What you can expect working with me.
At heart, I’m a search person. Businesses trust me to plan, execute and adjust their campaigns so they stay ahead. Clarity is at the core of my success, and I stick to it.
- Straightforward, with minimal confusing jargon
- No vanity metrics, just what actually matters
- Proven strategies with a track record to match
FAQ
SEO & SEM questions, answered.
Short answers to the questions business owners ask most about SEO and Google Ads.
Still have a question?
Ask me directly. I reply myself.
Do you run Google Ads on its own?
No. I run Google Ads alongside SEO, as one strategy. Ads work best when they share keywords, landing pages and data with SEO, and that’s where the savings come from.
Will SEO reduce my ad spend?
Often, over time. Once you rank at the top organically for a keyword, bids there can be tested lower or paused, and that budget moved to searches where you don’t rank yet.
How long until I see results?
Google Ads can bring in enquiries within days of launch. SEO builds over months. Running both means you get leads now while the long-term rankings grow.
What does SEO and SEM cost?
The cost depends on the scope of work, how competitive your market is and the services you need. Ad spend is paid to Google separately. Once I understand your business and goals, I put together a clear proposal, so you know exactly what gets done and what results we’re aiming for.
Let’s talk
Interested in a chat or working together?
Tell me about your business and your area. I reply myself, with clear next steps.