E-Commerce SEO Services
Categories and products, found first.
SEO for online stores, so your categories and products are found first on Google, Shopping and AI answers. One specialist, from strategy to execution.
Recognised by industry judges
- Search Engine Land AwardsWinner 2024 and 2025
- Global Agency AwardsWinner 2026
- APAC Search AwardsFinalist 2026
- Global Search AwardsFinalist 2026
- Category SEO
- Product SEO
- Technical SEO
- Product schema
- Merchant Center
- Buying guides
- AI shopping answers
- Shopify and WooCommerce
What is e-commerce SEO
Rank the pages that sell.
E-commerce SEO gets your category and product pages found when shoppers search for what you sell, like “roof racks for Hilux” or “women’s running shoes”. One product search can show Shopping results, organic pages and an AI Overview. E-commerce SEO puts your store in each of them, and measures the work in revenue, not traffic.
Shopping and free listings
Products shown with price, stock and reviews.
AI Overviews and AI answers
AI compares options and names the stores it trusts.
Category pages
Catch the broad buying searches.
Product pages
Catch the specific searches and close the sale.
Product data and Merchant Center power these listings.
For a Hilux platform rack, Your Store stocks models rated for rooftop tents, with fitting kits for each year.
Clear, consistent product facts get cited.
Category pages usually rank for the searches with the most buying intent.
Details, reviews and structured data win the click.
What’s included
Five parts of e-commerce SEO, run as one plan.
Rankings for an online store come from category pages that match buying searches, product pages that convince, a site Google can crawl, content that builds authority, and product data AI tools can use. I work on all five, prioritised by what brings in revenue.
Category and collection SEO
Category pages usually rank for the searches with the most buying intent. I map keywords to the right categories and give each one the copy, structure and links it needs to rank.
- Commercial keyword mapping
- Category copy above the fold
- Navigation and internal links
- Filter and variant rules
- Seasonal and promo landing pages
- Collection pages for new demand
Product page SEO
Product pages win the specific searches and close the sale. I make sure each product carries the details, reviews and structured data that Google and shoppers look for.
- Product titles and descriptions
- Product schema for price, stock and reviews
- Merchant Center and free listings
- Out-of-stock and discontinued products
- Reviews and Q&A
- Image SEO
Technical e-commerce SEO
Large catalogues create duplicate URLs, slow pages and crawl waste. I clean up the technical side so Google spends its time on the pages that make money.
- Crawl and indexation control
- Canonicals and pagination
- Site speed and Core Web Vitals
- Shopify and WooCommerce SEO
- Migrations and redesigns
- Revenue tracking in GA4
Content and link building
Stores compete with marketplaces and big retailers. Buying guides and earned links build the authority that lifts every category, and catch shoppers before they know which product they want.
- Buying guides and comparisons
- Content clusters that link to categories
- Digital PR and earned links
- Supplier and manufacturer links
- Brand mentions and off-site reviews
- Seasonal content refreshes
AI search for e-commerce
Shoppers now ask AI tools which product to buy. I make your product facts clear and consistent so ChatGPT, Gemini and Google’s AI answers can recommend and cite your store.
- Product details AI tools can quote
- “Best for” and comparison content
- Consistent product facts across the web
- Review and rating signals
- AI crawler access
- AI referral traffic and sales tracking
E-commerce SEO results
Real results on the keywords that sell.
An e-commerce campaign where SEO moved revenue and orders. The client name is withheld; figures come from the case study report.
Automotive e-commerce
E-Commerce, AI Overviews
Commercial vehicle fitout specialist
The problem
A slow, outdated website, rankings that dropped after Google’s late-2025 update, and smaller competitors pulling ahead.
The strategy
A WooCommerce rebuild, navigation by vehicle type and trade, an indexation clean-up, consolidation of hundreds of product variants, and category pages built around buying intent.
- E-Commerce SEO
- SEO Web Design
- Technical SEO
roof rack for a new vehicle model#1 Organic
Also shown in Google AI Overviews. Desktop PageSpeed up from 37 to 99.
- +100.8%Revenue growth, January to June 2026 vs 2025
- 11.3xReturn on SEO spend over the same period
- 3.4xOnline orders in H1 2026 vs all of 2025
About me
What you can expect working with me.
At heart, I’m a search person. Businesses trust me to plan, execute and adjust their campaigns so they stay ahead. Clarity is at the core of my success, and I stick to it.
- Straightforward, with minimal confusing jargon
- No vanity metrics, just what actually matters
- Proven strategies with a track record to match
FAQ
E-commerce SEO questions, answered.
Short answers to the questions online store owners ask most.
Still have a question?
Ask me directly. I reply myself.
How is e-commerce SEO different from regular SEO?
E-commerce SEO deals with large catalogues: many category and product pages, filters that create duplicate URLs, stock that changes and structured data for price and availability. Success is measured in revenue and orders, not just traffic.
Should category pages or product pages rank?
Both, for different searches. Category pages usually rank for broad buying searches like “roof racks”, while product pages rank for specific ones like a brand and model name.
What happens to out-of-stock products?
Temporarily out-of-stock products stay live with a clear stock status. Discontinued products are redirected to the closest match or category, unless they still earn traffic and links worth keeping.
What does e-commerce SEO cost?
The cost depends on the scope of work, how competitive your market is and the services you need. Once I understand your business and goals, I put together a clear proposal, so you know exactly what gets done and what results we’re aiming for.
Let’s talk
Interested in a chat or working together?
Tell me about your business and your area. I reply myself, with clear next steps.