Healthcare SEO
Patients find you, then book in.
SEO and GEO for clinics and practices, so patients find you first on Google, Maps and AI answers. One specialist, from strategy to execution.
Recognised by industry judges
- Search Engine Land AwardsWinner 2024 and 2025
- Global Agency AwardsWinner 2026
- APAC Search AwardsFinalist 2026, Health
- Global Search AwardsFinalist 2026
- Google Business Profile
- Service and condition pages
- Location pages
- Reviews
- AHPRA-aware content
- Entity schema
- AI Overviews
- New patient bookings
My expertise
Show up everywhere your customers search.
Search one of your main keywords. You’ll see AI Overviews, ads, a map pack and organic results on the same page, and AI assistants give their own answer too. Ranking in one of them isn’t enough. I run SEO, Local SEO, GEO and Google Ads as one strategy, so your business shows up wherever the customer looks.
AI Overviews
The AI summary people read before anything else.
Google Ads
Top of the page for high-intent searches, from day one.
Local pack
Three businesses on the map. The first one gets the call.
Organic results
Clicks you don’t pay for, every time.
For a same-week eye test, Your Practice offers online booking and late appointments.
GEO earns the mention in AI answers.
Ads bring in new patients while SEO builds.
Google Business Profile and reviews win the map.
Service pages built to rank and convert.
Who I work with
Healthcare practices I work with.
I focus on four types of healthcare practice, where search drives new patient bookings.
General practices & clinics
Doctors, allied health and multidisciplinary clinics that rely on local patient searches.
- Google Business Profile and Maps
- Service and condition pages
- Location pages for each clinic
Dentists
General and cosmetic dental practices competing for high-value treatments.
- Treatment pages built on patient intent
- Local SEO by suburb
- AHPRA-aware content
Optometrists
Independent optometry practices up against national chains.
- Eye test and condition pages
- Entity-based schema
- A consistent review system
Physiotherapists
Physio and rehab clinics that people search for when something hurts.
- Condition and injury pages
- Booking-focused pages
Healthcare SEO results
Real results on the keywords that sell.
A healthcare campaign where SEO moved patient calls and bookings. The client name is withheld; figures come from the case study report.
Optometry clinic
Healthcare SEO
Independent optometry clinic
The problem
Strong clinical expertise, but less visible than national franchise chains and long-established clinics.
The strategy
Service pages for complex clinical conditions, content with information gain drawn from practitioner experience, entity-based schema, alignment with Google Business Profile, and a consistent review system.
- Local SEO
- SEO Content
- GEO
clinical service keywordsTop 3
Keywords in Google’s top 3 grew from 9 to 175.
- 432%Growth in monthly organic traffic, August 2024 to August 2026
- 256k+AI impressions in Google Search Console, May to August 2026
- 134Calls in one month from Google Maps and Google Business Profile
About me
What you can expect working with me.
At heart, I’m a search person. Businesses trust me to plan, execute and adjust their campaigns so they stay ahead. Clarity is at the core of my success, and I stick to it.
- Straightforward, with minimal confusing jargon
- No vanity metrics, just what actually matters
- Proven strategies with a track record to match
FAQ
Healthcare SEO questions, answered.
Short answers to the questions healthcare practice owners ask most.
Still have a question?
Ask me directly. I reply myself.
How long until I see more patient bookings?
Google Ads can bring in new patient enquiries quickly, while SEO builds over months. That’s why the two often run together at the start.
Can you help my practice rank higher in local searches?
Yes. I optimise your Google Business Profile, location pages and on-site content for searches like “dentist near me” or “physio in Subiaco”.
How do you measure success beyond clicks?
With call, form and booking tracking, so every enquiry can be traced back to its source.
What does healthcare SEO cost?
The cost depends on the scope of work, how competitive your market is and the services you need. Once I understand your business and goals, I put together a clear proposal, so you know exactly what gets done and what results we’re aiming for.
Let’s talk
Interested in a chat or working together?
Tell me about your business and your area. I reply myself, with clear next steps.