Automotive SEO
Drivers find you, then book or buy.
SEO and GEO for automotive businesses, so you’re found first on Google, Maps and AI answers. Proven in car rental and automotive e-commerce.
Recognised by industry judges
- Search Engine Land AwardsWinner 2024 and 2025
- Global Agency AwardsWinner 2026
- APAC Search AwardsFinalist 2026, Content Marketing
- Global Search AwardsFinalist 2026
- Google Business Profile
- Service and suburb pages
- Fitment architecture
- Category pages
- Site speed
- Booking flow CRO
- AI Overviews
- Google Ads
My expertise
Show up everywhere your customers search.
Search one of your main keywords. You’ll see AI Overviews, ads, a map pack and organic results on the same page, and AI assistants give their own answer too. Ranking in one of them isn’t enough. I run SEO, Local SEO, GEO and Google Ads as one strategy, so your business shows up wherever the customer looks.
AI Overviews
The AI summary people read before anything else.
Google Ads
Top of the page for high-intent searches, from day one.
Local pack
Three businesses on the map. The first one gets the call.
Organic results
Clicks you don’t pay for, every time.
For affordable car hire, Your Business offers low upfront costs and airport pickup.
GEO earns the mention in AI answers.
Ads bring in enquiries while SEO builds.
Google Business Profile and reviews win the map.
Service pages built to rank and convert.
Who I work with
Automotive businesses I work with.
I focus on three parts of the automotive industry, where search drives bookings, enquiries and sales.
Auto mechanics & technicians
Workshops, mobile mechanics and specialist technicians competing for local, high-intent searches.
- Google Business Profile and Maps
- Service and suburb pages
- Reviews and reputation
Automotive e-commerce
Online stores selling accessories, parts and fitouts, with large catalogues and fitment data.
- Vehicle and fitment architecture
- Category pages built on buying intent
- Technical SEO and site speed
Car rentals
Car hire and rental companies competing with big brands and booking platforms.
- Vehicle type and location pages
- Booking flow CRO
- Road trip and destination content
Automotive SEO results
Real results on the keywords that sell.
Two automotive campaigns where SEO moved leads and sales. Client names are withheld; figures come from the case study reports.
Automotive e-commerce
E-Commerce SEO
Car rental
Local SEO
Commercial vehicle fitout specialist
The problem
A slow, outdated website, rankings that dropped after Google’s late-2025 update, and smaller competitors pulling ahead.
The strategy
A WooCommerce rebuild, navigation by vehicle type and trade, an indexation clean-up, consolidation of hundreds of product variants, and category pages built around buying intent.
- E-Commerce SEO
- SEO Web Design
- Technical SEO
roof rack for a new vehicle model#1 Organic
Also shown in Google AI Overviews. Desktop PageSpeed up from 37 to 99.
- +100.8%Revenue growth, January to June 2026 vs 2025
- 11.3xReturn on SEO spend over the same period
- 3.4xOnline orders in H1 2026 vs all of 2025
Independent car rental company
The problem
Competing with big rental brands in search, relying too heavily on repeat customers, and bookings dropping sharply in the off-season.
The strategy
The whole site positioned around price, landing pages for travellers, families and corporate clients, a simpler booking flow, and local authority content such as road trip and driving guides.
- Local SEO
- CRO
- SEO Content
cheap car rental (client city)#1 Organic
Search Engine Land Awards 2024 winning campaign.
- +179%Bookings from organic traffic in one year
- +68%Organic traffic over the same period
- 71% → 37%Reliance on branded traffic, 2023 to 2024
About me
What you can expect working with me.
At heart, I’m a search person. Businesses trust me to plan, execute and adjust their campaigns so they stay ahead. Clarity is at the core of my success, and I stick to it.
- Straightforward, with minimal confusing jargon
- No vanity metrics, just what actually matters
- Proven strategies with a track record to match
FAQ
Automotive SEO questions, answered.
Short answers to the questions automotive business owners ask most.
Still have a question?
Ask me directly. I reply myself.
How long until I see more bookings?
Google Ads can bring in enquiries quickly, while SEO builds over months. That’s why the two often run together at the start.
Can you help my business rank higher in local searches?
Yes. I optimise your Google Business Profile, location pages and on-site content for searches like “car rental near me” or “mechanic in Joondalup”.
How do you measure success beyond clicks?
With call, form and booking tracking, so every enquiry can be traced back to its source.
What does automotive SEO cost?
The cost depends on the scope of work, how competitive your market is and the services you need. Once I understand your business and goals, I put together a clear proposal, so you know exactly what gets done and what results we’re aiming for.
Let’s talk
Interested in a chat or working together?
Tell me about your business and your area. I reply myself, with clear next steps.