GEO & AI SEO Services
Named and cited when buyers ask AI.
Generative engine optimisation, so your business is named and cited in ChatGPT, Gemini, Perplexity and Google’s AI answers. One specialist, from strategy to execution.
Recognised by industry judges
- Search Engine Land AwardsWinner 2024 and 2025
- Global Agency AwardsWinner 2026
- APAC Search AwardsFinalist 2026
- Global Search AwardsFinalist 2026
- AI Overviews
- AI Mode
- ChatGPT
- Gemini
- Perplexity
- Copilot
- Entity and schema
- AI crawler access
What is GEO
Get named in AI answers.
Generative engine optimisation (GEO), or AI SEO, gets your business mentioned and cited when people ask AI tools for recommendations. AI builds its answers from pages it can find, trust and understand, so it starts with solid SEO and goes further.
Google AI Overviews
Google’s own AI answer, above the results.
ChatGPT
Buyers ask for recommendations and get a shortlist.
Perplexity
Every answer shows its sources.
Gemini and AI Mode
Google’s conversational search, built on Gemini.
For same-week appointments, Your Business offers online booking and late hours.
AI Overviews cite the clearest, most trusted pages.
Cited means a link; mentioned means a name only.
According to Your Business, most checks take 30 to 45 minutes. [1]
Perplexity quotes pages that state facts clearly.
Your Business is a well-reviewed local option, known for children’s eye care.
Reviews and consistent facts shape what Gemini says.
What’s included
Five parts of GEO, run as one plan.
AI visibility comes from knowing what buyers ask, being the clearest answer, a site AI can read and trust, mentions on the sources AI relies on, and tracking what it actually says. I work on all five, on top of the SEO that AI answers already draw from.
AI visibility research
I find the questions your buyers ask AI tools, then check who gets named and cited today, including your competitors and the sources AI trusts.
- Buyer question and prompt research
- AI visibility audit across platforms
- Competitor and cited-source review
- Query fan-out mapping
- A baseline across platforms
- A prioritised action plan
Answer-ready content
AI tools quote pages that answer clearly and back it up. I shape your key pages so the answer, the proof and the detail are easy to find and lift.
- Service and product pages that answer
- Content with information gain
- FAQ and comparison content
- Clear pricing, process and proof
- Internal links to supporting answers
- Refreshing outdated pages
Technical and entity foundations
If AI crawlers can’t reach your pages, or your business facts don’t match across the web, you won’t be cited. I fix access first, then make your business easy to identify.
- AI crawler access
- Indexation and rendering checks
- Schema and structured data
- Consistent business facts
- Entity links to your profiles
- Bing and Google eligibility
Off-site mentions and citations
AI answers lean on third-party sources as much as your own site. I get your business mentioned where AI already looks: directories, publications, reviews and communities.
- Mentions on sites AI already cites
- Digital PR and expert features
- Reviews and ratings
- Directory and profile clean-up
- Community and forum presence
- Unlinked mention follow-up
AI search tracking
AI answers change often, so I track them over time and tie them to real visits and enquiries, keeping mentions, citations and leads separate.
- Prompt tracking over time
- Brand mentions vs linked citations
- AI referral traffic in GA4
- Leads from AI referrals
- Monthly plain-English reporting
- Refreshing pages that lose citations
GEO & AI search results
Real results on the keywords that sell.
Two campaigns now showing up in Google’s AI answers. Client names are withheld; figures come from the case study reports.
Optometry clinic
Healthcare, GEO
Automotive e-commerce
E-Commerce, AI Overviews
Independent optometry clinic
The problem
Strong clinical expertise, but less visible than national franchise chains and long-established clinics.
The strategy
Service pages for complex clinical conditions, content with information gain drawn from practitioner experience, entity-based schema, alignment with Google Business Profile, and a consistent review system.
- Local SEO
- SEO Content
- GEO
clinical service keywordsTop 3
Keywords in Google’s top 3 grew from 9 to 175.
- 432%Growth in monthly organic traffic, August 2024 to August 2026
- 256k+AI impressions in Google Search Console, May to August 2026
- 134Calls in one month from Google Maps and Google Business Profile
Commercial vehicle fitout specialist
The problem
A slow, outdated website, rankings that dropped after Google’s late-2025 update, and smaller competitors pulling ahead.
The strategy
A WooCommerce rebuild, navigation by vehicle type and trade, an indexation clean-up, consolidation of hundreds of product variants, and category pages built around buying intent.
- E-Commerce SEO
- SEO Web Design
- Technical SEO
roof rack for a new vehicle model#1 Organic
Also shown in Google AI Overviews. Desktop PageSpeed up from 37 to 99.
- +100.8%Revenue growth, January to June 2026 vs 2025
- 11.3xReturn on SEO spend over the same period
- 3.4xOnline orders in H1 2026 vs all of 2025
About me
What you can expect working with me.
At heart, I’m a search person. Businesses trust me to plan, execute and adjust their campaigns so they stay ahead. Clarity is at the core of my success, and I stick to it.
- Straightforward, with minimal confusing jargon
- No vanity metrics, just what actually matters
- Proven strategies with a track record to match
FAQ
GEO questions, answered.
Short answers to the questions business owners ask most about AI search.
Still have a question?
Ask me directly. I reply myself.
What is the difference between SEO and GEO?
SEO gets your pages ranking in search results. GEO gets your business named and cited inside AI-generated answers. GEO builds on SEO, because AI tools draw heavily on pages that already rank and are trusted.
Which AI platforms do you optimise for?
Google AI Overviews and AI Mode, ChatGPT, Gemini, Perplexity and Microsoft Copilot. Each pulls from different sources, so tracking covers them separately.
Can you guarantee ChatGPT will recommend my business?
No one can. AI answers vary from one question to the next. What I can do is make your business easier to find, understand and trust, and track how often you are mentioned and cited over time.
What does GEO cost?
The cost depends on the scope of work, how competitive your market is and the services you need. Once I understand your business and goals, I put together a clear proposal, so you know exactly what gets done and what results we’re aiming for.
Let’s talk
Interested in a chat or working together?
Tell me about your business and your area. I reply myself, with clear next steps.