Awards
Judged on real client work.
Every entry below was submitted against a live campaign I led as SEO and SEM lead at Digital Hitmen.
- 3 wins, including 2× Search Engine Land Awards
- 18 judged placements since 2023
- Every entry judged on client results
3wins
18judged placements since 2023
- Search Engine Land Awards
- Global Agency Awards
- APAC Search Awards
- Global Search Awards
- Global Digital Excellence Awards
- Semrush Australia Search Awards
Every award
Wins and shortlists, by event
Each entry is scored by an independent judging panel on strategy, execution and measurable client results. Niches are listed instead of client names.
2026
7 placements, 1 win
Global Agency Awards
Emerging Talent Award
APAC Search Awards
Best Use of Search – B2B (SEO)
Best Use of Search – Health
Best Low Budget Campaign (SEO)
Best Use of Content Marketing
Global Search Awards
Best Use of Search – Health: Small
Best Local Campaign (SEO): Small
2025
7 placements, 1 win
Search Engine Land Awards
Best Local Search Marketing Initiative – SEO
Best Overall SEO Initiative – Small Business
Global Search Awards
Best Low Budget Campaign (SEO): Small
Best Use of Content Marketing (Small)
Global Digital Excellence Awards
Standout B2C SEO Campaign of the Year
APAC Search Awards
Best Use of Search – Travel/Leisure (SEO)
Best Integrated Campaign
2024
3 placements, 1 win
Search Engine Land Awards
Best Local Search Marketing Initiative – SEO
Best Overall SEO Initiative – Small Business
APAC Search Awards
Best Low Budget SEO Campaign
2023
1 placement
Semrush Australia Search Awards
Best SEO Campaign
The work behind them
The campaigns that were judged
Five client campaigns behind the wins and shortlists. Client names are withheld; figures come from the award submissions and case study reports.
Construction supplier
SEO & SEM
Car rental
Local SEO
Home improvement
SEO & content
Logistics
Local SEO
Optometry clinic
Healthcare SEO
Construction material supplier
The problem
A brand new startup in the local market with a small ad budget, needing leads fast and independence from its parent company.
The strategy
Integrated search first: SEO and dynamic search ads working together, landing pages built to rank and convert, and evergreen content targeting builder pain points. Then a pure SEO push into high-value commercial projects and regional expansion, with pages covering AS/NZS standards, project proof and cyclonic build considerations.
- SEO
- Google Ads
- Local SEO
- CRO
WinnerSearch Engine Land Awards 2025Best Local Search Marketing Initiative – SEO
Client name withheld.
- 700%+Surge in monthly organic leads in the SEM phase, 2023 to 2024
- 88%+Organic traffic in the SEO phase, June 2024 to August 2025
- 85%+Leads from organic traffic over the same period
Independent car rental company
The problem
Competing with Hertz, Kayak and other national and global brands, with far smaller resources and marketing spend.
The strategy
Leaned into affordability and low upfront costs to target budget rental searches, supported by vehicle type and brand rental pages with extensive CRO testing, and local content on road trips and travel on a budget.
- Local SEO
- CRO
- SEO Content
WinnerSearch Engine Land Awards 2024Best Local Search Marketing Initiative – SEO
Client name withheld.
- +179%Bookings from organic search, year on year
- +68%Organic traffic over the same period
- 71% → 37%Reliance on branded traffic, 2023 to 2024
Home design and improvement builder
The problem
Organic visibility had dropped to nil after algorithm updates and years without SEO, against competitors with a decade of SEO behind them.
The strategy
An inbound content strategy mapping every buyer consideration, built on information gain and real customer projects and reviews, plus service pages reworked into visual, magazine-style catalogues that attract and convert.
- SEO
- Content Marketing
- CRO
FinalistGlobal Digital Excellence Awards 2025Standout B2C SEO Campaign of the Year
Client name withheld.
- 240%+Organic traffic, year on year
- 1100%+Keywords in Google’s top 3
- 91%More monthly leads than the year before
Family-owned logistics company
The problem
Zero search visibility, competing against nationwide carriers for heavy haulage, oversized transport and regional freight work.
The strategy
Conversion-focused service pages, freight hub and route targeting, heavy technical fixes and page speed work, and content positioning the brand as a safety and quality-first operator.
- Local SEO
- Technical SEO
- SEO Content
FinalistAPAC Search Awards 2024Best Low Budget SEO Campaign
Client name withheld.
- 139%+Increase in monthly organic leads
- 187%+Organic traffic, year on year
- 813 → 1,978Monthly organic visitors over the campaign
Independent optometry clinic
The problem
Strong clinical expertise, but less visible than national franchise chains and long-established clinics.
The strategy
Service pages for complex clinical conditions, content with information gain drawn from practitioner experience, entity-based schema, alignment with Google Business Profile, and a consistent review system.
- Local SEO
- SEO Content
- GEO
clinical service keywordsTop 3
Keywords in Google’s top 3 grew from 9 to 175.
- 432%Growth in monthly organic traffic, August 2024 to August 2026
- 256k+AI impressions in Google Search Console, May to August 2026
- 134Calls in one month from Google Maps and Google Business Profile
FAQ
About the awards
What each awarding body is and how entries are judged.
Still have a question?
Ask me directly. I reply myself.
What are the Search Engine Land Awards?
Search Engine Land Awards recognise the best SEO, PPC and search campaigns from agencies and in-house teams worldwide. They are judged by a panel of leading search marketers, and entries are scored on strategy, innovation and measurable results.
What are the APAC Search Awards?
The APAC Search Awards recognise the best SEO, PPC and content marketing work across the Asia-Pacific region. The Semrush Australia Search Awards have since merged into this program.
What are the Global Search Awards?
The Global Search Awards recognise the best SEO, PPC and content marketing work from around the world, putting campaigns up against the strongest entries internationally.
What are the Global Digital Excellence Awards?
The Global Digital Excellence Awards recognise digital work across all channels, not only search, and reward campaigns by the business outcomes they deliver.
Let’s talk
Interested in a chat or working together?
Tell me about your business and your area. I reply myself, with clear next steps.