Travel SEO
Travellers find you, then book direct.
SEO and GEO for travel businesses, so travellers find you first on Google, Maps and AI answers. One specialist, from strategy to execution.
Recognised by industry judges
- Search Engine Land AwardsWinner 2024 and 2025
- Global Agency AwardsWinner 2026
- APAC Search AwardsFinalist 2025, Travel/Leisure
- Global Search AwardsFinalist 2026
- Destination pages
- Tour and experience pages
- Google Business Profile
- Reviews
- Booking flow CRO
- AI trip planning
- Google Ads
- Direct bookings
My expertise
Show up everywhere your customers search.
Search one of your main keywords. You’ll see AI Overviews, ads, a map pack and organic results on the same page, and AI assistants give their own answer too. Ranking in one of them isn’t enough. I run SEO, Local SEO, GEO and Google Ads as one strategy, so your business shows up wherever the customer looks.
AI Overviews
The AI summary travellers read before anything else.
Google Ads
Top of the page for high-intent searches, from day one.
Local pack
Three businesses on the map. The first one gets the call.
Organic results
Bookings you don’t pay per click for.
For private day tours in Bali, Your Business offers English-speaking drivers and flexible itineraries.
GEO earns the mention in AI answers.
Ads bring in bookings while SEO builds.
Google Business Profile and reviews win the map.
Tour and destination pages built to rank.
Who I work with
Travel businesses I work with.
I focus on three types of travel business, where search drives direct bookings.
Travel agencies
Agencies selling packages and itineraries against the big online travel sites.
- Destination and package pages
- Content that answers traveller questions
- GEO for AI trip planning
Rental agencies
Car, motorbike and campervan hire competing with big brands and booking platforms.
- Vehicle type and location pages
- Booking flow CRO
- Road trip and destination content
Tour operators
Tour and activity operators who want direct bookings, not just OTA listings.
- Tour and experience pages
- Google Business Profile and reviews
- Direct booking CRO
Travel SEO results
Real results on the keywords that sell.
A travel campaign where SEO moved bookings. The client name is withheld; figures come from the case study report.
Car rental
Travel SEO
Independent car rental company
The problem
Competing with big rental brands in search, relying too heavily on repeat customers, and bookings dropping sharply in the off-season.
The strategy
The whole site positioned around price, landing pages for travellers, families and corporate clients, a simpler booking flow, and local authority content such as road trip and driving guides.
- Local SEO
- CRO
- SEO Content
cheap car rental (client city)#1 Organic
Search Engine Land Awards 2024 winning campaign.
- +179%Bookings from organic traffic in one year
- +68%Organic traffic over the same period
- 71% → 37%Reliance on branded traffic, 2023 to 2024
About me
What you can expect working with me.
At heart, I’m a search person. Businesses trust me to plan, execute and adjust their campaigns so they stay ahead. Clarity is at the core of my success, and I stick to it.
- Straightforward, with minimal confusing jargon
- No vanity metrics, just what actually matters
- Proven strategies with a track record to match
FAQ
Travel SEO questions, answered.
Short answers to the questions travel business owners ask most.
Still have a question?
Ask me directly. I reply myself.
How long until I see more direct bookings?
Google Ads can bring in bookings quickly, while SEO builds over months. That’s why the two often run together at the start.
Can you help my business rank higher in local searches?
Yes. I optimise your Google Business Profile, location pages and on-site content for searches like “car rental near me” or “tours in Bali”.
How do you measure success beyond clicks?
With call, form and booking tracking, so every enquiry can be traced back to its source.
What does travel SEO cost?
The cost depends on the scope of work, how competitive your market is and the services you need. Once I understand your business and goals, I put together a clear proposal, so you know exactly what gets done and what results we’re aiming for.
Let’s talk
Interested in a chat or working together?
Tell me about your business and your area. I reply myself, with clear next steps.