SEO Web Design
Websites that rank and bring enquiries.
Simple, AI-built websites for small businesses, local and boutique operators, designed to rank on Google and turn visitors into enquiries. One specialist, from strategy to launch.
Recognised by industry judges
- Search Engine Land AwardsWinner 2024 and 2025
- Global Agency AwardsWinner 2026
- APAC Search AwardsFinalist 2026
- Global Search AwardsFinalist 2026
- Search-led planning
- AI-built
- Human-checked
- Technical SEO
- Schema
- Mobile-first
- Conversion design
- Call tracking
What is SEO web design
A website built to rank from day one.
SEO web design means building your website around how customers search, before a single page goes live. Because I build with AI, a simple site that ranks and converts comes without the cost and complexity of a big agency build. I still do the parts AI can’t: keyword and page planning, technical SEO, conversion design and a human review of every page.
Pages planned for search
Every page has a job and a keyword to win.
Technical SEO built in
Ready for Google and AI search from launch.
Found in search
Pages that show up for the searches that matter.
Built to convert
One clear next step on every page.
Pages mapped to real searches before the build.
Schema, sitemaps and a mobile-first build.
Titles and descriptions written to earn the click.
Calls, quote forms and bookings, all tracked.
What’s included
Four parts of SEO web design, run as one build.
A simple site that ranks and converts needs the right plan, a clean build, technical SEO in place from launch and pages designed to turn visits into enquiries. AI handles much of the build; the plan, SEO and review stay with me.
Search-led site planning
Most sites are designed first and optimised later. I plan the pages around real searches first, so every page has a job and a keyword to win.
- Keyword research and page mapping
- Site architecture and URLs
- Service, location and product pages
- Content plan for launch
- Competitor website review
- Migration and redirect plan
AI-built, human-checked
AI handles the heavy lifting of design and build, which keeps simple websites affordable. Every page is then checked, edited and tested by me before it goes live.
- AI-assisted design and build
- Custom layouts, not templates
- Copy written for search and people
- Your brand, fonts and imagery
- Human review of every page
- Easy-to-edit pages after launch
Technical SEO built in
Structure, schema and technical basics go in during the build, not after. The site launches clean, indexable and ready for Google and AI search.
- Page speed and Core Web Vitals
- Mobile-first build
- Clean code and indexation
- Schema markup
- XML sitemap and robots.txt
- Analytics and Search Console setup
Conversion-focused design
Traffic only matters if people get in touch. Every page is designed around one clear next step, with the proof customers need to take it.
- Clear calls to action on every page
- Call, form and booking tracking
- Reviews, awards and trust signals
- Visual proof of past work
- Landing pages for ads
- Testing and improvement after launch
SEO web design results
Real results on the keywords that sell.
Two local businesses where pages built to rank and convert did the heavy lifting. Client names are withheld; figures come from the case study reports.
Construction supplier
Landing pages, SEO & SEM
Home improvement
Redesign, SEO & content
Construction material supplier
The problem
A brand new startup in the local market with a small ad budget, needing leads fast and independence from its parent company.
The strategy
Integrated search first: SEO and dynamic search ads working together, landing pages built to rank and convert, and evergreen content targeting builder pain points. Then a pure SEO push into high-value commercial projects and regional expansion.
- SEO
- Google Ads
- Local SEO
- CRO
Winner 2025Search Engine Land AwardsBest Local Search Marketing Initiative, SEO
Recognised by an independent judging panel.
- 700%+Surge in monthly organic leads in the SEM phase, 2023 to 2024
- 88%+Organic traffic in the SEO phase, June 2024 to August 2025
- 85%+Leads from organic traffic over the same period
Home design and improvement builder
The problem
Organic visibility had dropped to nil after algorithm updates and years without SEO, against competitors with a decade of SEO behind them.
The strategy
An inbound content strategy mapping every buyer consideration, built on information gain and real customer projects and reviews, plus service pages reworked into visual, magazine-style catalogues that attract and convert.
- SEO
- Content Marketing
- CRO
Finalist 2025Global Digital Excellence AwardsStandout B2C SEO Campaign of the Year
Recognised by an independent judging panel.
- 240%+Organic traffic, year on year
- 1100%+Keywords in Google’s top 3
- 91%More monthly leads than the year before
About me
What you can expect working with me.
At heart, I’m a search person. Businesses trust me to plan, execute and adjust their campaigns so they stay ahead. Clarity is at the core of my success, and I stick to it.
- Straightforward, with minimal confusing jargon
- No vanity metrics, just what actually matters
- Proven strategies with a track record to match
FAQ
Web design questions, answered.
Short answers to the questions business owners ask most about a new website.
Still have a question?
Ask me directly. I reply myself.
Do you use AI to build websites?
Yes. AI handles much of the design and build, which keeps simple websites affordable. Every page is still planned for search, reviewed by me and tested before it goes live.
Will an AI-built website rank on Google?
AI doesn’t decide rankings. Structure, content, speed and authority do. The site is planned around real searches and built with technical SEO in place, so it’s ready to rank from launch.
Can you redesign my site without losing rankings?
Yes. Existing pages, rankings and links are mapped before anything changes, and every changed URL is redirected, so the rankings you’ve earned carry over to the new site.
What does SEO web design cost?
The cost depends on the scope of work, how competitive your market is and the services you need. Once I understand your business and goals, I put together a clear proposal, so you know exactly what gets done and what results we’re aiming for.
Do you build e-commerce websites?
Not at this stage. I focus on simple, lead-focused websites for small businesses, local and boutique operators. If you run an online store, I can help with e-commerce SEO instead.
Let’s talk
Interested in a chat or working together?
Tell me about your business and your area. I reply myself, with clear next steps.