Local SEO Services
The first business nearby customers call.
Get found by nearby customers on Google Maps, the local pack and AI answers, in Perth, Bali and Lombok. Google Business Profile, Maps and on-page SEO in one plan, from one specialist.
Recognised by industry judges
- Search Engine Land AwardsWinner 2024 and 2025
- Global Agency AwardsWinner 2026
- APAC Search AwardsFinalist 2026
- Global Search AwardsFinalist 2026
- Google Business Profile
- Google Maps
- Map Pack
- Citations
- Reviews
- Suburb pages
- LocalBusiness schema
- AI Overviews
What is local SEO
Be the business nearby customers find first.
Local SEO gets your business found when people nearby search for what you do. These searchers are close by and ready to call, book or visit. One local search shows four places to win; local SEO puts you in all of them.
AI Overviews and AI answers
Google and AI assistants answer first, quoting the businesses they trust.
Google Business Profile
Often the first thing a local customer sees, before your website.
Local pack
Three businesses on the map. The first one gets the call.
Local organic results
Your own pages, matched to how people search in each area.
For an emergency plumber in Joondalup, Your Business offers same-day call-outs and upfront pricing.2
AI answers cite your website and your profile.
Your profile wins the call, the booking or the visit.
The map pack ranks on relevance, distance and prominence.
Location and service pages built on local intent.
What’s included
Three parts of local SEO, run as one plan.
Local rankings come from your Google Business Profile, your standing on Google Maps and your own website. I work on all three together, because weakness in one holds back the other two.
Google Business Profile management
Your profile is often the first thing a local customer sees, before your website. I keep it accurate, complete and active, so it wins the call, the booking or the visit.
- Categories and attributes
- Services, products and service areas
- Photos and Google posts
- Review replies and Q&A
- Booking links and call tracking
- Edit and suspension monitoring
Google Maps optimisation
Google ranks the map pack on relevance, distance and prominence. I build the signals behind all three, so you appear for more searches across more of your service area.
- Map rank tracking by suburb
- Citation building and clean-up
- Consistent name, address and phone
- A system for steady new reviews
- Local links and mentions
- Competitor map pack analysis
On-page local SEO
Your profile links to your website, and Google checks one against the other. I build pages that match how people search in each area, and make them easy for Google and AI assistants to understand.
- Local keyword research
- Location and suburb pages
- Service pages built on local intent
- LocalBusiness schema
- Technical SEO and page speed
- Answer-ready content for AI search
Local SEO results
Real results on the keywords that sell.
Two local SEO campaigns where search moved calls and bookings. Client names are withheld; figures come from the case study reports.
Optometry clinic
Healthcare, Local SEO
Car rental
Automotive, Local SEO
Independent optometry clinic
The problem
Strong clinical expertise, but less visible than national franchise chains and long-established clinics.
The strategy
Service pages for complex clinical conditions, content with information gain drawn from practitioner experience, entity-based schema, alignment with Google Business Profile, and a consistent review system.
- Local SEO
- SEO Content
- GEO
clinical service keywordsTop 3
Keywords in Google’s top 3 grew from 9 to 175.
- 432%Growth in monthly organic traffic, August 2024 to August 2026
- 256k+AI impressions in Google Search Console, May to August 2026
- 134Calls in one month from Google Maps and Google Business Profile
Independent car rental company
The problem
Competing with big rental brands in search, relying too heavily on repeat customers, and bookings dropping sharply in the off-season.
The strategy
The whole site positioned around price, landing pages for travellers, families and corporate clients, a simpler booking flow, and local authority content such as road trip and driving guides.
- Local SEO
- CRO
- SEO Content
cheap car rental (client city)#1 Organic
Search Engine Land Awards 2024 winning campaign.
- +179%Bookings from organic traffic in one year
- +68%Organic traffic over the same period
- 71% → 37%Reliance on branded traffic, 2023 to 2024
About me
What you can expect working with me.
At heart, I’m a search person. Businesses trust me to plan, execute and adjust their campaigns so they stay ahead. Clarity is at the core of my success, and I stick to it.
- Straightforward, with minimal confusing jargon
- No vanity metrics, just what actually matters
- Proven strategies with a track record to match
FAQ
Local SEO questions, answered.
Short answers to the questions business owners ask most about local SEO.
Still have a question?
Ask me directly. I reply myself.
How is local SEO different from regular SEO?
Regular SEO targets rankings wherever your customers are. Local SEO targets searches tied to a place, so it adds your Google Business Profile, the map pack and location signals like suburb pages, citations and reviews.
How long does local SEO take?
Profile fixes can lift map visibility within weeks. Rankings for competitive services and suburbs usually build over several months.
Do I need a shopfront to rank on Google Maps?
No. Service-area businesses, like trades and mobile services, can rank by setting their service areas and hiding their address in Google Business Profile.
What does local SEO cost?
The cost depends on the scope of work, how competitive your market is and the services you need. Once I understand your business and goals, I put together a clear proposal, so you know exactly what gets done and what results we’re aiming for.
Let’s talk
Interested in a chat or working together?
Tell me about your business and your area. I reply myself, with clear next steps.